If a design has a poor layout, then the viewer is going to be turned off, either consciously or subconsciously.
They will reject and move away from the design. Graphic design is visual communication, and utilising quality layout design would communicate the right message to any viewer.
Mastering layout and composition design are essential ways to set yourself up for making quality graphic designs, and Where the Trade Buys Print can help you.
Follow along for tips on how you can master layout and composition design.
Negative space is sometimes referred to as white space. Negative space is simply the areas on your design that are not taken up by actual design assets or graphics.
You can use negative space to separate sections of your design, define specific areas, and also allow your design to have room to breathe.
One of the most common mistakes that designers make is to try and fill out the negative space as much as possible.
This makes the design appear too busy and unorganised. Having a clear separation allows the viewer to look at the design more comfortably and obtain the information quickly.
Allowing your design to have negative spaces creates areas for specific parts of your design, and this makes the viewer feel more at ease when viewing your design and trying to gather the information from the design itself.
So, be sure to pay close attention to the negative space on your graphic designs just as much as the actual graphics themselves, if not more so.
The Rule of Thirds
When designing a focal point, it's best to keep the number of design elements within that focal point in odd numbers. In quality layout design, you can achieve this by using a major focal point in the middle and then two smaller design elements on either side.
Focal points create harmony and balance, and all good layout design requires balance in some way throughout. This contrast is useful because it can drive attention to a specific part of your design.
You can see the rule of odds in various logo designs, too, if you look carefully. The law of thirds is not essential, but it's something to keep in mind when working on layout design.
Create a Focal Point
When viewing a design, the eye generally needs a place to rest on something of interest as a means to hold the viewer's focus and attention.
Otherwise, the viewer will look at your design and quickly move to something else. In layout design, making a focal point has the benefit of both drawing in the viewer first and foremost, but also retaining their attention once they've been enticed into your design.
It is also a good idea to communicate the most crucial information in your focal point. It doesn't need to be an image or a graphic because you can use typography as a focal point. So, build a focal point, increase the scale, and give it some room to breathe.
Alignment is one of the most important things you need to keep in mind when working on layout design. If you have any issues working in alignment, it will be a great idea to create some semblance of grids by using rulers.
Most professional designers use background grids and lines when working on layout design.
It would be best if you always looked to align text and image elements on your layout where needed. There's nothing worse than a design that has poor alignment as it just seems wrong, and it would create a negative experience for the viewer.
Creating the perfect layout is a process that requires attention to detail : These tips can spice up your design and attract more viewers.
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