Even in the digital age, business cards still have many uses. Designing a professional business card can be quite a task, as it consists of many different factors that need to be considered. Including the overall concept, colour, font, shape and cardstock. They may be small pieces in the context of your wider marketing, but they are incredibly important to your organisation.
This guide will give you some business card tips that will help you represent your company in the best way possible.
What information should you include on a business card?
A business card is small, but it contains crucial information. The way you layout the information and what you include is important.
Generally, business card information consists of the following:
- Company name
- First name and surname
- Job title
- Contact information (phone, email, website, social media handles etc)
A business card design can also contain marketing information such as social media handles, or headshots that can be used to make your business card stand out from the crowd.
Another thing to remember is to proofread the information. You need to make sure that it is accurate, legible and spelt correctly. Incorrect information will make you look unprofessional, and will make it less likely that people will contact you in the future if they can contact you at all.
What makes a good business card?
A business card is an extension of your organisation, and it says a lot about the company. The design should distinguish your business from others and encourage people to contact you.
You can reflect your business through many design traits including the colour and fonts that you use. If you already have another branding, make sure that the business card matches the rest of your existing brand to create a cohesive image of the business. Mismatched branding will confuse clients.
You can use font style and colour to convey the type of business you are. A more formal business might use a serif font or neutral colours like black. Bold colours and fonts might be used by a creative or modern business. Colour can convey many different meanings. Your choice of colour should reflect your business and how you want it to appear to your target market. Colour theory is something to investigate when creating a new design.
There are endless options when it comes to choosing the size, shape and cardstock for your business card. You can use a standard size, custom size, or a variety of shapes. What is the standard business card size? A standard Australian business card is traditionally a rectangle shape, 90mm x 55mm. This size fits well into most wallets.
In terms of cardstock, you can choose a traditional thick, non-glossy paper stock or an alternative like plastic, wood or metal. Using less traditional materials can suit particular businesses more than others. For example, a construction or gardening business might want to use a wood-type stock. These materials will cost more but may leave a stronger, longer-lasting impression on your client because of their distinctness.
When it comes to non-traditional shapes, you could match these to the shape of your logo, for example, or even die-cut sections of your logo out of the card. There is no limit to what you can do.
Business card uses
Aside from the standard use of displaying information, you can use your business card for other things that are helpful to your clients, such as appointment reminders, loyalty stamps or even a calendar. Use something that relates to your business to make you stand out more. A culinary business may choose to include a recipe, for example, or if you sell something handmade you could use your business card like a clothing tag.
The benefits of using a business card
Although we're moving into a digital age, business cards still have their place in modern business dealings. Having business cards with you shows that you are prepared and gives a better impression than if you have to fumble to find a piece of paper. You never know when you'll meet your next potential client so always having a few cards with you will help with those random encounters.
In terms of marketing, a creative business card is likely to be remembered and shared. If your card has unique features such as texture, colour or die-cut elements, you can expect that people will be more likely to remember you.
If you nail the right design and the right information, you can make your card more memorable and give your customers something to remember you by.